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Articles
News, announcements, and recaps from the Ground Zero team.
4 Articles

Zoning & Entitlements
The APN Loophole That Can Skip a San Diego Lot Split Entirely
Some San Diego lots already have two legal parcels hiding under one APN. Here's how to spot it, plus the real SB9 numbers and land loan math behind a recent deal.
September 10, 2026

Market Breakdowns / Deal Case Studies
Why BlackRock Just Paid $450K a Door for San Diego to LA Apartments
BlackRock just bought 3,620 apartment units from San Diego to LA at $450K per unit. Here's what institutional capital is really underwriting, and what it signals for San Diego rents.
September 10, 2026

Market Breakdowns / Deal Case Studies
San Diego Can't Sprawl Its Way Out of a Housing Shortage, and That's the Whole Thesis
San Diego can't sprawl its way out of a housing shortage. Here's why the ocean, the border, the military, and the desert make this market's supply constraint permanent, not temporary.
September 10, 2026

Market Breakdowns / Deal Case Studies
The Most Popular San Diego Neighborhoods Aren't Always the Best Place to Put Your Money
Downtown, La Jolla, and Mission Valley get the attention, but oversupply, high entry cost, and institutional competition make them tougher plays than the neighborhoods next door.
September 10, 2026


